Magnolia Lane Consulting

Client: President

         Pharmaceutical Company

Need: With increasing competitive pressure, move client focus to relationships vs. individual product pricing.

Project: Create “value added” function and marketing materials and a new function to provide the services to existing and new accounts. Barry managed the function.

Outcome: Contracts with new key accounts representing millions of new lives covered representing all of the organization’s products.  Many other organizations followed suit with this model.

//// Marketing ////

Client: President

         Pharmaceutical Company

Need: Access more time with medical specialists to make them aware of utility of company’s specialty products

Project: Create and facilitate “peer selling” system including dinner meetings with groups of specialists, including physicians known to be “fans” of the company’s products.

Outcome: Increased sales and improved relationships